12 cards ranked
Best credit card to use at New Balance.
Department StoreOnline Shopping
New Balance is a privately held Boston-based athletic footwear and apparel company with about 100 U.S. brand and factory stores plus a strong DTC channel at newbalance.com. Direct purchases typically code as department store in person and online shopping for web orders, while New Balance gear bought at Dick's, Foot Locker, or running specialty stores codes under that retailer. The free New Balance Rewards program stacks with credit card multipliers.
Picks without a tag earn at New Balance both in-store and online. Watch for theOnline onlytag — those bonuses only apply on newbalance.com.
- #1US Bank Cash+ Visa Signatureif you select itU.S. Bank5% on department stores if you select it as a bonus category (up to $2,000/quarter, then 1%)Choose 2 categories each quarter, up to $2,000 combined5%
- #2Blue Cash EverydayOnline onlyAmerican Express3% on online shopping (up to $6,000/year, then 1%)U.S. online retail purchases3%
- #3Hilton Honors American Express SurpassOnline onlyAmerican Express4x points on online shoppingU.S. online retail purchases2.0%4x points
- #43%
- #52%
- #62%
- #7First Electronic Bank2% flat-rate cashbackUp to 4% with higher crypto balances on Coinbase; requires Coinbase One membership2%
- #8Elan Financial Services2% flat-rate cashbackWhen deposited into an eligible Fidelity account2%
- #9American Express2% flat-rate cashbackUnlimited 2% cash back on eligible purchases2%
- #102%
- #112%
- #122%
Last updated May 17, 2026