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12 cards ranked

Best credit card to use at New Balance.

Department StoreOnline Shopping

New Balance is a privately held Boston-based athletic footwear and apparel company with about 100 U.S. brand and factory stores plus a strong DTC channel at newbalance.com. Direct purchases typically code as department store in person and online shopping for web orders, while New Balance gear bought at Dick's, Foot Locker, or running specialty stores codes under that retailer. The free New Balance Rewards program stacks with credit card multipliers.

Picks without a tag earn at New Balance both in-store and online. Watch for theOnline onlytag — those bonuses only apply on newbalance.com.

  1. #1
    U.S. Bank
    5% on department stores if you select it as a bonus category (up to $2,000/quarter, then 1%)
    Choose 2 categories each quarter, up to $2,000 combined
    5%
  2. #2
    American Express
    3% on online shopping (up to $6,000/year, then 1%)
    U.S. online retail purchases
    3%
  3. #3
    American Express
    4x points on online shopping
    U.S. online retail purchases
    2.0%4x points
  4. #4
    Robinhood
    3% flat-rate cashback
    3%
  5. #5
    American Express
    2% flat-rate cashback
    2%
  6. #6
    Citi
    2% flat-rate cashback
    1% when you buy, 1% when you pay
    2%
  7. #7
    First Electronic Bank
    2% flat-rate cashback
    Up to 4% with higher crypto balances on Coinbase; requires Coinbase One membership
    2%
  8. #8
    Elan Financial Services
    2% flat-rate cashback
    When deposited into an eligible Fidelity account
    2%
  9. #9
    American Express
    2% flat-rate cashback
    Unlimited 2% cash back on eligible purchases
    2%
  10. #10
    U.S. Bank
    2% flat-rate cashback
    2%
  11. #11
    Wells Fargo
    2% flat-rate cashback
    2%
  12. #12
    Wells Fargo
    2% flat-rate cashback
    2%

Last updated May 17, 2026