Best credit card to use at Willow.
Willow pioneered the in-bra wearable breast pump and now sells the Willow 360's spill-proof system alongside the tube-free Willow Go, competing head-on with Elvie for pumping parents who need mobility. Orders from onewillow.com code as online retail.
Picks without a tag earn at Willow both in-store and online. Watch for theOnline onlytag — those bonuses only apply on onewillow.com.
- #1Bank of America3% on online shopping if you select it as a bonus category (up to $2,500/quarter, then 1%)3% in choice category (gas, online shopping, dining, travel, drugstores, home improvement); cap is combined with groceries/wholesale-club row3%
- #2Bank of America3% on online shopping if you select it as a bonus category (up to $2,500/quarter, then 1%)3% in choice category (gas, online shopping, dining, travel, drugstores, home improvement); cap is combined with groceries/wholesale-club row3%
- #3Blue Cash EverydayOnline onlyAmerican Express3% on online shopping (up to $6,000/year, then 1%)U.S. online retail purchases3%
- #43%
- #5Hilton Honors American Express SurpassOnline onlyAmerican Express4x points on online shoppingEligible U.S. online retail purchases2.0%4x points
- #62%
- #72%
- #82%
- #9First Electronic Bank2% flat-rate cashbackTiers of 2%, 2.5%, 3%, or 4% based on assets held on Coinbase; tiers above 2% are capped at $10,000 in eligible purchases per month, then 2%. Requires Coinbase One membership.2%
- #10Elan Financial Services2% flat-rate cashbackWhen deposited into an eligible Fidelity account2%
- #11American Express2% flat-rate cashbackUnlimited 2% cash back on eligible purchases2%
- #122%
- #132%
- #14Navy Federal2% flat-rate cashbackIssued on the cashRewards application when approved for a credit limit of $5,000 or more; lower limits receive cashRewards at 1.5%2%
- #152%
- #162%
- #172%
- #182%
Insurance first, rewards second: Willow pumps are frequently available through insurance DME channels at partial or no cost, and are broadly HSA/FSA-eligible. When paying by card, Bank of America Customized Cash set to online shopping earns 3 percent, and a full-price pump purchase makes a healthy dent in a new card's signup-bonus minimum.
Last updated August 5, 2026