American Express Introduces "As-High-As" Variable Bonuses on Delta and Blue Cash Cards
American Express has rolled out a new variable pricing model for signup bonuses on its Delta SkyMiles and Blue Cash card lineups, effective April 2, 2026 — the day after the previous elevated limited-time Delta offers expired.
Delta SkyMiles Personal Cards
The new "as-high-as" (AHA) ceilings compared to previous standard baselines:
| Card | Previous Standard SUB | New AHA Ceiling | Best-Ever SUB (just expired) |
|---|---|---|---|
| Delta Gold | 50,000 miles | Up to 80,000 miles | 90,000 miles |
| Delta Platinum | 60,000 miles | Up to 90,000 miles | 100,000 miles |
| Delta Reserve | 70,000 miles | Up to 100,000 miles | 125,000 miles |
Delta Business cards remain unaffected with fixed bonuses (60K Biz Gold, 70K Biz Platinum, 80K Biz Reserve).
Blue Cash Cards
| Card | Previous Standard SUB | New AHA Ceiling |
|---|---|---|
| Blue Cash Everyday | $200 | Up to $200 |
| Blue Cash Preferred | $250 | Up to $350 |
Blue Business Cash and Blue Business Plus are unaffected.
What This Means
Under the AHA model, the bonus you're offered may vary based on factors like your credit profile and relationship with Amex. The advertised ceiling represents the maximum possible offer, not a guaranteed amount. Some cardholders report seeing higher offers in incognito mode or through targeted mailers.
With Hilton SUBs expiring April 15 and Marriott offers ending May 13, the industry is watching to see if Amex extends the AHA model to those co-brand cards next.
Source: Reddit r/CreditCards