Bilt announced a partnership with Equinox on August 19, 2026, adding the
gym chain as a place to spend Bilt Cash and opening a new member offer to
people who join through Bilt.
What Bilt Cash now buys
Members can redeem Bilt Cash toward Equinox spa treatments, personal training
sessions and Studio Pilates. The redemption is capped at twice per year,
and the amount depends on Bilt Rewards status tier:
- Blue: $75 per redemption
- Silver: $100 per redemption
- Gold and Platinum: $150 per redemption
At the top tier that works out to up to $300 a year in Bilt Cash pointed at
Equinox, and at the entry tier $150 a year.
New member offer and concierge
People who are not already Equinox members can enroll through the Bilt app,
through Bilt Neighborhood Concierge, or directly with Equinox and receive
10,000 Bilt Points, one complimentary personal training session and onecomplimentary 50 minute spa service. Existing members can upgrade their
Equinox membership inside the Bilt app.
Bilt Neighborhood Concierge also picks up Equinox, so members can browse class
schedules and book spa services through it rather than going to Equinox
directly.
Context
This is the second Bilt Cash outlet to go live in a month. Bilt turned on
Blade helicopter bookings inside its app on August 13, 2026, another
redemption option the program had listed but not shipped. Equinox follows the
same pattern of attaching Bilt Cash to a specific merchant rather than raising
the underlying redemption value.