U.S. Bank stopped accepting new applications for the Shopper Cash Rewards in July 2026, so this take is mainly for current cardholders. Its standout feature is 6% cash back at two retailers you choose each quarter, such as Amazon, Apple, Costco, Target, or Walmart, on up to $1,500 in combined spend, plus 3% on one everyday category (gas, wholesale clubs, or utilities) and 1.5% on everything else. That's strong if your spending concentrates at a couple of big retailers, but the 6% applies only at the retailers you pick, not to online shopping in general. The $95 annual fee after the first year means you need to use the bonus slots consistently to come out ahead, and the foreign transaction fee limits it abroad. If you're shopping for something new, the Cash+ keeps you with U.S. Bank with no annual fee, while a flat 2% card like the Wells Fargo Active Cash removes the quarterly picking entirely.
Earn rates & credits
| Category | Rate |
|---|---|
Online Shopping Choose 2 retailers each quarter (Amazon, Apple, Costco, Target, Walmart, etc.), up to $1,500 combined. Earns at chosen retailers in-store, online, or by phone — not generic online shopping. on first $1,500/qtr, then 1.5% | 6% |
Hotels & Car Rentals (via Portal) Hotel and car reservations booked in the Travel Center | 5.5% |
Choose 1 category Choose 1 everyday category each quarter, up to $1,500 | 3% |
Everything Else | 1.5% |
| Benefit | Value |
|---|---|
First-Year Annual Fee Waiver $0 annual fee for the first year, then $95 | $95 |
Card details
Regular APR | 18.74%–28.74% variable |
Foreign transaction fee | Yes |