Update — May 28, 2026 (Confirmed)
Citi has officially closed the Citi Custom Cash® Card to new applications. The Citi Custom Cash product page now displays a "Not Available" notice in place of the application:
Not AvailableWhat this means:
> Citi is no longer accepting applications for the Citi Custom Cash® Card product as of May 28, 2026. If you are interested in a cash back card, you are welcome to apply for the Citi Double Cash® Card. Existing Citi Custom Cash cardmembers are not impacted and can continue to use their card and enjoy its benefits.
- New applications are closed. The card cannot be applied for as of May 28, 2026.
- Existing cardmembers are not affected. Current Custom Cash holders keep their accounts, their 5% auto-top-spend category, and all other benefits with no announced changes.
- Citi is steering new cash-back applicants to the Citi Double Cash®.
- The status of inbound product changes is not addressed in Citi's notice. Cardholders who were attempting to PC older Citi cards (Double Cash, Strata, Rewards+ conversions) into a Custom Cash should expect that lane to close — or already have closed — though Citi has not explicitly said so.
The closure landed roughly 48 hours after the first r/CreditCards rumor thread — well within the "by the end of the week" timeframe the original tipster claimed. Original rumor coverage below.
Original report — May 27, 2026
In a thread titled "The end of the Custom Cash" on r/CreditCards, user Karanel claimed the Citi Custom Cash would be gone "by the end of the week," citing an unnamed source. The same poster had previously, and accurately, predicted the discontinuation of the Citi Rewards+ before it was publicly announced — a track record that had the community treating the claim more seriously than a typical anonymous rumor would warrant.
A follow-up thread, "Confirmation of Citi Custom Cash discontinued," and a reportedly leaked internal screenshot on imgur added weight — though neither rose to the level of an official Citi communication at the time. Citi has now confirmed with the May 28 application closure.
Circumstantial signals that turned out to be early indicators
- The Custom Cash had been quietly removed from at least one of Citi's own cash-back tabs (citicards.citi.com cash-back tab) where it was previously listed.
- Multiple users reported the card had been re-sorted after the secured card on Citi's all-cards page.
- Citi has been trimming its rewards portfolio — Rewards+ was killed (existing accounts force-PC'd to the Strata), ShopYourWay was closed to applications, and the Kroger co-brand was recently shuttered.
In hindsight, the marketing-page reshuffles were a real signal, not noise.
The product-change rush
In the 24–48 hours between the rumor breaking and the official closure, the community moved fast. Cardholders rushed to:
- PC Double Cash → Custom Cash, sometimes adding a second or third CCC.
- PC Strata → Custom Cash (the Strata, many of which were themselves PCs from the discontinued Rewards+, has a worse cash-back redemption ratio than the Custom Cash).
- YOLO apply for the card, with several r/CreditCards users reporting successful approvals in the final hours before closure.
Whether inbound product changes are still being honored after the May 28 closure is unclear. Cardholders mid-PC or who applied late should keep an eye on their accounts.
Bottom line
The Citi Custom Cash, one of the strongest no-annual-fee 5% cash-back cards on the market for the last five years, is now closed to new applicants. Existing accounts are unaffected for now — but the playbook from Rewards+ suggests that "for now" deserves scrutiny: Citi force-PC'd Rewards+ holders to the Strata roughly a year after closing the card to new applications. Custom Cash holders should treat their current account as a finite asset and have a backup 5% category strategy in mind.