
The H-E-B Visa Signature is a straightforward pick for loyal H-E-B shoppers: 5% cash back on H-E-B and Central Market own-brand products, in-store and on heb.com, plus Favor delivery orders, with no annual fee. Read that fine print carefully, though, because the 5% applies only to own-brand items at H-E-B, not your whole grocery bill, and it excludes pharmacy prescriptions, fuel, gift cards, and in-store restaurants. Everything else earns 1.5% cash back, a respectable base rate for a store card, and there are no foreign transaction fees. Earned cash back never expires for the life of the account, and Visa Signature perks like concierge and roadside dispatch are minor extras. With a regular APR that can reach 35.99%, this is a card to pay in full each month, ideally paired with a stronger card for spending outside H-E-B.
Earn rates & credits
| Category | Rate |
|---|---|
Groceries H-E-B and Central Market own-brand products in-store and on heb.com, plus Favor delivery orders; excludes pharmacy prescriptions, fuel, gift cards, and in-store restaurants | 5% |
Everything Else | 1.5% |
Card details
Regular APR | 17.24%–35.99% variable |
Foreign transaction fee | None |