
The H-E-B Visa Signature, issued by First Electronic Bank and powered by Imprint, is built for the Texas grocery faithful: 5% cash back on H-E-B and Central Market own-brand products and on Favor delivery orders, with an unlimited 1.5% on everything else. The own-brand catch matters, since national brands in your H-E-B cart earn only the base rate, but H-E-B's private labels are extensive and well-loved, so heavy shoppers can rack up real money with no annual fee and no foreign transaction fees. There is currently no welcome bonus, and the APR range stretches to a steep 35.99% at the low end of approvals, so carry no balance. Note that the card is only available to residents of Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. For anyone outside H-E-B country, a flat 2% card beats the 1.5% base rate.
Earn rates & credits
| Category | Rate |
|---|---|
Groceries H-E-B and Central Market own-brand products in-store and on heb.com, plus Favor delivery orders; excludes pharmacy prescriptions, fuel, gift cards, and in-store restaurants | 5% |
Everything Else | 1.5% |
Card details
Regular APR | 17.24%–35.99% variable |
Foreign transaction fee | None |